Tutor Orial
Timeline 8 weeks
Task Problem discovery, heuristic analysis, adjacent industry audit, ideation & iteration, usability testing, prototyping
About Tutor Orial, a new tutor agency for high school and college students that specializes in finding fun and friendly tutors that help students learn, launched their online flow about a year ago and have very low completion rates. They have gotten a lot of complaints and bad social media reviews about how confusing the process is. The business is struggling and many tutors want to leave because they are not seeing enough clients.The main goal is to create a seamless sign-up flow and maintain brand consistency throughout the interface.
![]()
![]()
Task Problem discovery, heuristic analysis, adjacent industry audit, ideation & iteration, usability testing, prototyping
About Tutor Orial, a new tutor agency for high school and college students that specializes in finding fun and friendly tutors that help students learn, launched their online flow about a year ago and have very low completion rates. They have gotten a lot of complaints and bad social media reviews about how confusing the process is. The business is struggling and many tutors want to leave because they are not seeing enough clients.The main goal is to create a seamless sign-up flow and maintain brand consistency throughout the interface.
Process: Understand client’s needs ︎︎︎ Heuristic analysis ︎︎︎ Adjacent industry audit ︎︎︎ Brainstorm ︎︎︎ Update the flow ︎︎︎ Prototype
Heuristic Analysis
To start off, my classmates and I examined the current website to define its issues regarding user experience.
Adjacent Industry Audit
After that, we looked at current brands on the market to see what we can learn from how they solve the problems, and from then we will avoid the mistakes that Tutor Orial’s website is currently experiencing.
Problem discovered︎Unorganized flow
Users need to sign up before getting a sense of how the website works
Users are asked to pay before choosing tutors
︎Lack of information
No information about the session
Not enough information about tutors provided before proceeding to payment
︎Confusing copy
Some questions seem irrelevant
Users are unsure about the function of some buttons
Flowchart
Pros:
︎Users get suggestion for relevant courses and tutors based on their preferences.
︎Users get suggestion for relevant courses and tutors based on their preferences.
Cons:
︎Asking users to sign up first may prevent them to further explore the website.
︎Asking users to sign up first may prevent them to further explore the website.
Pros
︎Straight-forward, no extra steps
︎Users won’t feel forced as no signup is required
︎Still promotes signup in a way as only members can access and modify the sessions
︎Straight-forward, no extra steps
︎Users won’t feel forced as no signup is required
︎Still promotes signup in a way as only members can access and modify the sessions
Cons
︎Less people will sign up
︎Less people will sign up
Usability Testing
Findings:︎Users avoid signup first before they can explore tutors information
︎Users prefer information broken into chunks, meaning they only want a few important information on a page
︎Users need more options and guidance/instructions to navigate the website
Revised Wireframes
Final Prototype
Finding Tutor: users can look for their tutor by keyword, subject, educational level or date and time that are ideal for them. They can also click on color-coded tags to explore more of the option.
See tutor’s information and check their availablity depending on the subject.
Book a session(s): users should choose a subject first before proceeding to choosing available dates and times. They can choose multiple session(s) by clicking “Confirm date and time” after each session. When they are done with all the desired sessions, they will move on to Payment.
Order review: users don’t need to have an account at this point to check out. They just simply need to enter their preferred email so the site can send the session information to payer.
Confirmation: Users are expected to sign up at this stage to access and modify their paid sessions.
︎Conducting heuristic analysis helps identify hidden problems
︎Looking at adjacent industries allows me to learn what works and what doesn’t for user experience
If I had more time, I would:
︎Conduct more usability tests
︎Polish the interface
︎Work on interactions and pay attention to details
︎Spend more time on design thinking