Até
Tasks Competitive research, brand positioning, naming, signature design
About Até is a fictional luxury lingerie brand with a goal to provide women with functional and fashionable lingerie. By using high-quality lace and silk imported from Italy, Até aims to create lingerie that makes women feel empowered, confident, pleasant, and luxurious.
Até /ay-tee/: Até is an ancient Greek goddess of mischief, delusion, ruin, and folly. She is known to have led both gods and men to rash and inconsiderate actions and to suffering. We believe Até perfectly fits the image of women in lingerie: sexy, enchanting, and mysterious.
